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SEARCH ENGINE MARKETING STARTER KITTM Start a search engine advertising campaign! Our comprehensive Search Engine Marketing Starter KitTM includes both SEO (search engine optimization) and PPC (pay per click) advertising.First, we'll review your web site, talk with you about your business, and review your competitors' web sites as we research valuable keywords. We'll research search engine keywords relevant to your business and industry and will identify 10 quality keywords for your site. The keywords we target will be highly relevant to your site and will be keywords that your potential customers actually use when searching via the search engines. These keywords will be then be used for both the SEO and PPC aspects of your starter kit. Second, we'll launch 2 PPC ads using Google AdWords. The ads are distributed across many highly visited Internet sites including Google, AOL, EarthLink and Ask Jeeves. We start with PPC before SEO because the results are immediate. Within days of launching your PPC ad campaign, you will see results. You will pay anywhere from a few cents to a few dollars when someone clicks on your ad, hence the term pay per click. You pay nothing for impressions! We'll include up to 5 keywords related to each ad. We'll monitor the ads and will make changes during the campaign to improve their effectiveness. Based on your goals and budget, we'll also manage the bids for the ads, to maintain your ad placement. Third, we'll optimize 3 of the web pages on your web site. Usually, clients choose the home page and 2 other highly visited pages. Using our web log analysis, we can determine which of your pages receive the most traffic. Or, we can target other pages that have good content but don't yet produce high traffic. You decide which 3 pages you want optimized and we'll make them search engine friendly. Results from an SEO campaign usually take 6-8 weeks to materialize as the search engines find your optimized pages and gradually update their search results. (See an example of our SEO results.) Fourth, we'll keep you abreast of your ad campaign. Initially, we'll report to you each week and let you know how your PPC ads are doing and how the SEO is progressing. Once you're comfortable with the campaign, we'll shift to reporting on a monthly basis. How much does all of this cost? We give you a choice: fixed fees or performance-based fees. The fixed fee for our Search Engine Marketing Starter KitTM is $799 per month for 3 months. The performance-based fee for the starter kit includes a $999 setup fee and then a 20¢ commission for each click your site receives from the PPC ads we create for you. No long term contracts! Think of the kit as a 90 day trial. See what search engine marketing can do for your business without risking a large amount of capital. Contact us today to see if a starter kit is a good fit for your business. |
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