Search Engine Optimization (SEO) Case Study


c a s e s t u d i e s

	Eco-Strip
	Plantrex Flower Shop
	Analytical Investing
e c o - s t r i p



	Methods Used SEO: - 12 pages PPC advertising: - hundreds of ads on: - Google - Yahoo! - AOL - MSN - more... shopping engines: - products listed on: - Froogle
	Progress Visitors per day: - Feb: 19 - Mar: 18 - Apr: 70 <- PPC launch - May: 99 - Jun: 109 - Jul: 124

Eco-Strip: Provider of safe paint stripping equipment

INITIAL PROBLEM: New site in July 2003, with little traffic. Competing with other online providers of paint removal equipment.

PHASE 1 SOLUTION: Search Engine Optimization in November 2003. This resulted in:

Traffic tripled in 2 months
Sales increased

NEW PROBLEM: Business owner wanted more traffic (and sales).

PHASE 2 SOLUTION: Pay Per Click advertising campaigns launched on multiple PPC networks in April 2004. This resulted in:

Traffic doubled in 2 days
Sales increased
Traffic increased by 270% in 1 month
Traffic increased by 420% in 2 months
Traffic increased by 470% in 3 months
Traffic increased by 550% in 4 months

Note: Scale is 10 times larger on second chart!