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Saturday, March 24, 2007

AdWords Tip: Blocking Parked Domains on the Search Network

It's taken a couple of months, but I now have a good answer from Google regarding how to block parked domains on the AdWords search network. The reason I asked Google is because of this garbage traffic from AdWords. To be clear, I'm not saying all parked domain traffic is garbage. I just don't think Google should be blending that sort of traffic with pure search engine advertising. Keep it all on the content network or, better yet, create a new domain network. Be transparent. Don't be evil. That's all. Anyway, here's the response from Google:
Currently, it is possible to exclude parked domain sites using the site exclusion tool. However, depending on the domain, the exclusion method will differ. While most parked domains can be excluded by adding the specific domain into the site exclusion tool, there is a fraction of domains in our network that involve a process of excluding the domains at the partner level, rather than the specific domain level, resulting in the exclusion of all domains belonging to that partner due to technical details of the implementation.

For example, the site in question, is a site that belongs to such a partner network more commonly found as Therefore, to exclude this domain, along with other domains that belong to this partner, '' should be entered into the site exclusion tool.

Now, that said, we do realize that identifying which domains belong to these partners can sometimes be difficult for advertisers. For that reason, we are working on initiatives that we hope will simplify the opt-out process for our advertisers in the coming months.

As always, we recommend that advertisers monitor their conversion rates when deciding to exclude sites from their campaigns. We've found that our partners' parked domain pages can convert at rates similar to other partners' search portals and content sites in the Google Network.
Interesting. For the distribution fraud (Google's practice of distributing search engine advertising to places other than actual search engines) I noticed, the bulk of the referring URLs came from which is a part of which is run by Listing the actual domain in the site exclusion tool did not work. Google is telling me to exclude the domain and this will block ads from sites.

Bottom line: If parked domain traffic converts for you, keep it. If it's not quality traffic, block the domains you see in your logs. If that doesn't work, contact Google and find out the partner network domain to exclude.

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Anonymous Anonymous said...

The site exclusion tool only works for the content network.... Not Adwords.

Tue May 15, 02:43:00 PM EDT  
Blogger Richard said...

FYI, the site exclusion tool used to only apply to the content network on AdWords. Now, it also works for parked domains. Doesn't work for other sites on the search network. I don't think Google has updated their help documents, yet, so there is some confusion on the matter. Read the full thread Site exclusion now available in the Search Network (on Search Engine Watch) and note the responses from AdWordsRep.

Tue May 15, 04:16:00 PM EDT  
Anonymous Brian said...

Google search keeps me from moving my yahoo mail, takes me out of other sites (like nascar .com). I'm new to computers. What the hell is causing the google search engine take me off a site when I'm not using Google at the time?


Thu Aug 14, 09:12:00 PM EDT  

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